Rare Beauty vs Rhode: Which Celebrity Brand Actually Delivers? (A Professional MUA's Honest Take)
Look, I'm tired of the internet drama between these two brands. You want to know which products actually work? Let me cut through the celebrity noise and tell you what I'd actually use on a bride's face — because that's where makeup gets tested for real.
The short answer: Both brands have standout products, but they serve completely different purposes. Rhode is skincare-first with a few makeup items that work beautifully for the "no-makeup makeup" crowd. Rare Beauty is a full makeup line with some genuinely innovative formulas — plus a few duds you should skip entirely.
The Verdict: What's Actually Worth Your Money
Rhode wins for: Skincare-makeup hybrids, minimalist routines, mature skin that needs hydration
Rare Beauty wins for: Color cosmetics, inclusive shade ranges, makeup that photographs beautifully
Skip both if: You're on a tight budget — there are drugstore alternatives that perform just as well for half the price
Rhode: The Products That Actually Work
What's Good
The Peptide Tinted Moisturizer is genuinely impressive. I've used it on clients with mature, dry skin who wanted light coverage with skincare benefits. The peptides actually do something — I can see improved skin texture after consistent use. At $30, it's pricier than drugstore tinted moisturizers, but the hydration level is noticeably higher.
The Pocket Blush in "Piggy" has become my go-to for clients who want that effortless, just-pinched look. The cream formula melts into skin and looks completely natural — no harsh edges or obvious makeup lines. Perfect for achieving that natural glow without looking overdone.
What's Bad
The shade range is limited, especially for deeper skin tones. The Peptide Tinted Moisturizer comes in just six shades — that's not going to work for everyone. And honestly, for $30, I expected better inclusivity.
The Lip Tint is fine, but nothing special. You're paying $16 for what feels like a basic tinted balm. I can get the same effect from a $4 drugstore option.
Rare Beauty: The Hits and Major Misses
What's Good
The Liquid Touch Brightening Concealer is genuinely one of the best concealers I've used professionally. The coverage is buildable, it doesn't settle into fine lines, and the shade range is excellent — 48 shades that actually match real skin tones. At $21, it's comparable to other mid-range concealers but outperforms most.
The Soft Pinch Liquid Blush has earned its viral status. A tiny drop gives you hours of natural-looking color. I use this on brides constantly because it photographs beautifully and doesn't fade. The formula is highly pigmented — seriously, use less than you think you need.
Their eyeshadow palettes are where Rare Beauty really shines. The Discovery Eyeshadow Palette has excellent pigmentation and blendability. When I'm working with clients who want Instagram-worthy eye looks, these formulas deliver.
What's Bad
The Liquid Touch Weightless Foundation is a disappointment. Despite the name, it feels heavy on the skin and can look cakey if you're not careful with application. For $29, there are much better foundation options that actually feel weightless.
The setting powder tends to emphasize texture on mature skin. If you're over 40, skip it entirely — powder foundation rarely works well on mature skin anyway.
The Price Reality Check
Here's what nobody talks about: both brands are priced in the premium tier, but you're paying for celebrity association as much as product quality.
Rhode's pricing: Peptide Tinted Moisturizer ($30), Pocket Blush ($24), Lip Tint ($16)
Rare Beauty's pricing: Foundation ($29), Concealer ($21), Liquid Blush ($23), Eyeshadow Palette ($29)
Compare that to drugstore alternatives: Covergirl Skin Milk Foundation ($9), NYX HD Photogenic Concealer ($7), Flower Beauty Blush Bomb ($10). The celebrity brands aren't always delivering three times the performance for three times the price.
Who Should Buy What
Choose Rhode if:
- You prefer a minimalist, skin-first approach
- You have dry or mature skin that needs extra hydration
- You want makeup that looks like you're not wearing makeup
- You're already investing in skincare and want makeup with benefits
Choose Rare Beauty if:
- You want full makeup coverage and color payoff
- You need an inclusive shade range
- You take a lot of photos — these formulas are made for cameras
- You enjoy playing with color and want pigmented formulas
Skip both if:
- You're building your first makeup collection — start with proven drugstore basics
- You need makeup that works for 12+ hour days — neither brand focuses on extreme longevity
- You're on a budget — there are excellent alternatives at every price point
The Bottom Line: It's Not About the Drama
Forget the celebrity feud narrative. Both brands have products worth considering, but neither is revolutionary. Rhode excels at natural, skin-enhancing products for a minimalist approach. Rare Beauty delivers on color cosmetics with impressive shade inclusivity.
But here's my professional take: if you're just starting out or working with a real budget, there are drugstore products that perform just as well. Save your money for where it actually makes a difference — like a good concealer that matches your undertones or an eyeshadow palette with genuinely superior pigmentation.
The celebrity marketing is just noise. What matters is whether the product works on your face, in your routine, with your lifestyle. Test before you invest, and don't let social media hype make the decision for you.
